Does colour really affect your mood?

Have you ever found yourself feeling antsy in a red room, or serene and relaxed in a blue room? For centuries artists and scientists have believed that colour has a profound impact on a person’s mood and behaviour.

Colour psychology, the study of how colour affects mood, is one of the most important factors taken into account by marketers, artists and designers. Whilst colour perception is subjective, and much of our colour perception is determined by our culture, there is no doubt that we are instinctively affected differently by warm and cool colours.

One study showed that warm-coloured placebo pills were reported as more effective than blue-coloured placebo pills, whilst another showed that the colour red causes people to react with greater speed and urgency. In some cities, the installation of blue-coloured street lights had a major impact on reducing crime.

Linen Drawer is a trusted manufacturer and distributor of top quality home textiles, and has a wide variety of products to choose from in all the colours of the rainbow:


Described as warm, passionate and intense, the colour red can evoke feelings of love and warmth, but is also sometimes associated with anger. It is energetic, and is a great colour to use around the home in bursts, especially with white and grey. A pop of red in your office could do wonders for productivity!


The colour blue is associated with calmness and serenity, and is one of the most popular colours.Though it promotes tranquillity, some also perceive it as cold. There is an association between blue and reliability, which is why major businesses such as financial institutions choose blue for their logo and branding. It is a popular colour for bedrooms and children’s rooms.


Green is associated with nature and the outdoors, and symbolises good luck, health and tranquillity. The colour is often used for relieving stress as it has a calming effect. Studies have shown that when a person is in a green environment, their muscles are more relaxed and their pituitary gland is stimulated (a pea-size structure at the base of the brain that produces critical hormones). The effect is calming and stress-relieving.


The colour yellow is attention-grabbing, bright and warm. It is considered the most fatiguing colour to the eye because of the high amount of light that it reflects, so it is best used in small doses around the home or office.

Though it is bright and cheerful, yellow is also linked to frustration. Because of its ability to draw attention, it is a popular choice for notice boards, traffic signs and advertisements.



The symbol of royalty and wealth, purple also represents wisdom and spirituality. It creates an air of decadence, and is often described as “luxurious”. As such, it’s a lovely colour to incorporate in the bedroom or living room.

Because it’s also seen as a creative stimulant, purple can be used in creative spaces such as art rooms, workshop venues and offices of writers, designers and creatives.


Orange is considered an energetic colour associated with feelings of excitement and enthusiasm. Because of its attention-grabbing abilities it is a popular colour for branding.

Because orange is prominent in nature (think citrus fruit, sunsets and autumn leaves), it often conjures up feelings of comfort and warmth. Use in bursts around the home.



The colour white is traditionally associated with cleanliness and purity. Because of its brightness, white can convey a sense of spaciousness. However, when overused, it can seem sterile and cold. For some, white has a “blank canvas” effect, making them feel inspired. For others, it is bland and unfriendly. We recommend white a base colour, combined with other colours of your choice.

All products available on

No matter what your home or office colour scheme, Linen Drawer has a range of elegant throws and blankets to complement it.



Anyone who has moved house, flat or business will agree when I say that moving is an emotional and stressful time.  The warm glow of anticipation, the bright dream of new home/office/business premises, all fade day by day – whittled away by planning, planning and still more planning.

Linen Drawer and Linen Drawer Manufacturing are moving premises in the last week of February/ early March. We have planned the move very carefully, in order to ensure a seamless transition and keep our clients’ orders rolling out, and hope that the execution is as meticulous as the planning.  Our customers’ requirements always come first, and our intention is minimum disruption and a smooth transfer from one location to the next.

In reality the excitement tends to bubble out every time we visit or think about the new premises which Linen Drawer will be relocating to.  A fizzy, sort of breathless feeling takes hold of us, and we start grinning like idiots and say things like “this is so great, we will eventually have enough space!” and “I am looking forward to having a lovely big showroom/office/factory”.

Of course, this doesn’t happen simultaneously to all of us.  We could be sitting in a production meeting, and someone will have that crazy grin spread across their face and say “I am looking forward to having outside seating for the staff canteen!”  Then Jimmy, our CEO, says “Guys, let’s focus please?” then it’s back to business again.

So, a sneak peek:  Linen Drawer, 12F Louws Avenue, Paarl will have a bigger factory, more storage space, offices for all our admin staff, shady parking in front of the building for our customers, a large showroom/shop on the ground floor with a nook for partners, space to host training and promotions and security cameras for safety.

Of course, we are going to have a launch party as soon as we are happily settled, and we’ll invite all the neighbours too. There is a lovely décor store down the road, and rumours of an upmarket coffee shop opening right next door.  Truly a one stop décor and lifestyle destination. We look forward to welcoming you at Linen Drawer, 12F Louws Avenue, Paarl, from the 7 March 2018.

All we have to do now is survive the actual, physical move of a business that has been in the same premises for almost eight years, and a fully equipped bed linen manufacturing plant that has been growing rapidly for four and a half years!  Wish us luck!


Confronted by the mindboggling array of bedding and bed linen options available, what motivates your choice and how can you be sure it’s the best product for you?

At Linen Drawer we pride ourselves on our extensive knowledge of bed linen, and what types of fabric are suitable for different climates and situations. A quick aside: We do not recommend polyester or polyester blend fabrics…ever, as they are not perfectly comfortable and do not have the healthy-sleep properties of pure cotton or pure linen bedding.

We have discussed this matter extensively, chatted tomany of our customers and tapped the best minds in the industry… to come up with this simple plan:

Ask – What can I spend? If you are price sensitive then choose a lower thread count – it will be just as durable and comfortable but will cost a little less. If price is a minor concern then the higher thread counts – 300, 400, 600 and pure linen – may be more suitable.

Ask – crisp or soft? Do you like crisp or soft bed linen?  If the answer is crisp – choose 100% cotton percale in 200 or 300 thread count, or pure linen bed linen.  If the answer is soft – choose a 100% cotton sateen weave in 400 or 600 thread count. Make sure that you touch the fabric that you are expecting to sleep on!

Ask – Where will the bedding be used? The end use, whether a spare bed, your own bed or your children’s, will determine your choice. Generally, ask the above two questions when making this decision. For instance, you might want your baby sleeping on soft, silky 400 thread count sateen weave, or your little boy on serviceable 200 thread count cotton percale.

Ask – What colour do I want?  At Linen Drawer we can offer so many options:  We stockWhite, Duck egg, Grey, Cream and Taupe 200 thread count cotton percale, and White, Sand, Slate and Blue Vapour 400 thread count Egyptian cotton. We also stock 300 and 600 thread count in white, as well as Pure Linen in white. If you have specific colour matching requirements, we can embroider and satin-stitch in any colour to match your bed-room colour scheme.

Where water quality is a problem and borehole water is used to do the laundry, Taupebed linen rather than pure white…may be more suitable.

Easy? Of course!  Any other questions? We stand by our commitmentto provide advice and assistance in providing answers to all queries. Mail us at contact us directly by phoning +27 21 872 0108.


Laundry is a fact of life – like taxes and death, it spares no-one. Unless you are one of the fortunate few who can say that they never do laundry, this article might help you understand how best to care for your bed linen.

Linen Drawer attaches a wash care label to all bed linen. This shows the size, the fabric composition and the washing instructions. The washing instructions are the result of in depth knowledge of the fabric – not just something dreamed up by Linen Drawer, andfor best results, should be adhered to as closely as possible when laundering the bed linen.

Machine wash (plus temperature) – This indicates that the bedding product can be machine washed at the specified temperature. It is necessary to wash at this temperature in order to clean the bedding properly. Body fluids and oils on the bedding are removed in hot (60ºC) water with detergent. Like washing your dishes in cold water, one will not get a great result from washing your bed linen at cool temperatures.

Another function of the hot (60ºC) wash, is to develop the shrinkage allowance which has been added / built into the bed linen. Should this not be developed, the bedding will appear larger, and will not fit properly. Shrinkage in 100% cotton and linen products is only fully developed after 5 – 6 washes in hot water. Please wash all bedding after purchase and before use.

Do not bleach – Bleaching 100% cotton or linen bedding will result in yellow marks on the bedding. Bleach weakens the cotton fibres, which can result in holes and tears appearing in the product. To remove stubborn stains, please refer to our website: which has a comprehensive guide on stain removal, or if all else fails feel free to contact us at

Warm iron – Cotton is best ironed with a hot iron (3 dots), while the fabric is slightly damp.Make sure though that there is no steam or moisture trapped in the bedding after ironing, when the bed linen is packed away, asmoisture on the bed linen can lead to mould developing on the bedding.

Do not dry clean – It is unnecessary to dry clean cotton and linen bedding. Dry cleaning is a ‘cold process’ which does not allow the shrinkages to develop in the product. Additionally, the chemicals used in the dry-cleaning process may affect the dyes on the satin stitching and embroidery.

May be tumble-dried – Recommended if bed linen cannot be line dried outside. Tumble drying until almost dry is advised, so that the bed linen maintains some moisture, prior to being ironed with a hot iron.

At Linen Drawer we are committed to offering our clients the best possible service – whether it be products or information.  Please contact us should you have any queries – remember that there is nothing like an unnecessary question, and we welcome all queries! Happy Laundry Day!!


Changing the style and colour scheme of your home is difficult if you don’t have the time and the budget to invest in such an exercise.  How often we wish for a magic wand to freshen and brighten our sitting rooms, bedrooms and other living areas.

Easy – invest in some of these beautiful scatter cushions. Simply match the exclusive designs and colours with your existing decor scheme, buy, and place on sofa/bed/chair.  Voila! You have updated and changed the look of your living spaces in one easy step.

They are made locally from top quality fabric and are sold with their inners, which are duck down and feathers.  Quality from outside to inside!

Look at the wonderful range of colours and styles – you will be spoiled for choice and there is definitely a scatter with your name on it.

Celebrate The Colours Of The Rainbow With Hinterveld Song On The Radio

Like a song on the radio stirs a past memory, we hope our colours will also capture you in some small way…

Hinterveld’s Song On The Radio collection comprises brushed wool blankets that add a stylish touch to every occasion. They’re perfect for adding a pop of colour in the bedroom, on the couch, or even around the camp fire. Long-lasting and extremely durable, the blankets consist of 49% wool, 32% mohair and 19% nylon.

How to care for your Hinterveld Song On The Radio blankets:

Cold wash and rinse by hand only. Flat dry.

The range comprises 15 striking colours:

Hinterveld Song On The Radio Blankets are available on Free delivery throughout South Africa.


How would you choose colours for new products? The array of tones and shades is mind boggling and predicting what will be suitable for bed linen is a daunting task. Well, at Linen Drawer we aren’t easily daunted and, deciding to add colour to our range of Egyptian cotton percale, we set about making the choice in a methodical and analytical manner.

Trends identified were Plants/Nature, Nautical/Sea, Opulence, New Nostalgia and Traditions Reworked. Colours associated with these were varied but the emphasis throughout was on deep natural colours. The inspiration was taken from the plants, water, stones, minerals and animals that surround us.

Armed with this information we analysed our existing product colours in order to see what was ‘missing’. We decided that a we needed a light, medium and dark colour. The light colour we chose was Sand – a wonderful tone that will complement and highlight many of our existing colours, such as taupe, duck-egg, cream, grey and white. Entirely natural, yet sophisticated, it is a welcome addition to our range.

The medium shade we chose was Blue Vapour – the colour of the deep blue sea on a cloudy day. This intense blue is both silvery and blue, and sits very well alongside the colours that Linen Drawer use to produce their superb bed linen.

As our dark colour we looked no further than the fabulous Slate. Not black, not grey, but an intense mixture of the two. The result is a colour of incredible depth and resonance, reinforcing the modern trend of pared down opulence.

The result of our decision to enhance our offering to you, our customer, is that these new colours are available in 400 thread count Egyptian cotton percale. The sateen weave adds to the beauty of the fabric giving it a soft handle and wonderful depth of colour. The fabrics have been tested and have excellent colour and light fastness, meaning that they will stay beautiful for as long as you have them.

Look at the photos attached, watch our Facebook page, or visit our showroom in Paarl to see more examples of these luxurious new colours.