Category: Business

DECOREX – OUR JOURNEY TO JOHANNESBURG

My to-do lists have been made since we exhibited at the Cape Town Decorex show, but I think that this is going to be a very different experience from the Cape Town exhibition. We had follow up, post-mortem and strategy meetings in order to clear our minds and prepare for the Johannesburg Decorex show.

Decorex will be held at the Gallagher Convention centre and stretches across many halls. The Linen Drawer stand is in Hall 5 and we are in stand L24. It is a corner stand so we are not easy to miss.

You are cordially invited to please visit us at the stand. Jimmy (our CEO), myself, Johan, Ernie and Ronel will all be in the stand at various times. We can assist you with any queries you might have about our extensive product range and how to get the most out of your bed, bath and table linen and you will have the opportunity to experience the wonderful Linen Drawer products first hand.

We are also running a competition – merely placing your business card in the proverbial “hat,” entitles you to an entry! For those who don’t have business cards, fill in the competition entry forms and voila! You could be a winner. The prize we are offering is a set of 400thread count Egyptian cotton bed linen in your chosen bed size in one of the new colours we are launching at Decorex Johannesburg.

New colours? Yes, you heard correctly: We are launching a new mini range of 400thread count colours, which will be showcased for the very first time at our stand at Decorex. They have been chosen because the fabric is excellent quality, wonderfully soft and lustrous, and the colours are on trend; dovetailing beautifully with the current Linen Drawer range.

Our agents will have the colours available to show you should you not be able to visit our stand. Watch our Facebook page for the sneak peeks of the colours and photos of the stand at the exhibition.

At Linen Drawer in Paarl, we have been very busy. Samples, brochures, hand-outs, freebies, ‘feeler’ samples, ‘waterfalls’ and embroidered items have been made and are ready to be displayed for all to see, feel and experience the wonderful Linen Drawer products. We have given our best and are happy to share it with you, so do pay us a visit and meet the team!

MIDWINTER CELEBRATIONS

MIDWINTER – A time of the solstice – the longest night and shortest day. A time when the rhythm of time and days is subtly slowed and altered. A time of sharing and feasting. A celebration of the solstice as the days lengthen from then onwards. A time for connecting with our loved ones and families in celebration of life and living. A time of quiet reflection and the promise of future growth.

During these chilly winter days, our natural inclination is to turn inwards, contemplating and meditating. Spend more time listening, watching and honouring the slower, quieter rhythm of the season. Sharing of time or hospitality is also a way of honouring the season. It shows a faith in the coming harvest and plentiful times that lie ahead.

Traditionally the Yule time feast, or Midwinter feasts, happen to coincide with Christmas. But in the Southern Hemisphere midwinter is on June 21, the time of the winter solstice, and it seems silly to celebrate Christmas then.

The solution is quite simply to celebrate the real meaning of Christmas/Yule during the time of Midwinter. The love, caring and feasting which one associates with Christmas festivities are easy to translate into our Southern Hemisphere winter months. Who needs an excuse to be hospitable?

During the Midwinter celebrations, homes were decorated with evergreen branches to signify everlasting life, and the colours of red, gold, white and green were used to honour the pagan spirits and gods. No one was turned away at the Midwinter or Yule feasts. Today we keep those traditions – decorating our homes and showing hospitality to family, friends and even strangers.

At Linen Drawer, we make it very easy for you to join in this wonderful time. We have the most gorgeous Designer Table Linen with which to adorn your Midwinter feast table

Our Bayede range of table linen boasts a pure red set of table runner, place mats and tablenapkins – all brightly finished with contrasting ric-rac braid in the colours of the festival.http://www.linendrawer.co.za/bayede-tabling

For less adventurous tables choose one of the designs from the Linen Drawer range: Purest White, Classical Damask, and Luxury Satin.(http://www.linendrawer.co.za/tabling-gifts) All these would ensure that your table during the Midwinter celebrations is ultra-stylish and a fitting tribute to the spirit of the days.

Picture the warm firelight glinting off glasses and plates laid on beautiful Linen Drawer TableLinen, candles lighting steaming bowls of tasty hearty food. The simplest meal becomes a feast, a celebration of life!

Get your wonderful table linen from Linen Drawer today!

Linen Drawer also offer some of the best bed linen, bathrobes, duvets and blankets and throws available anywhere in Africa. We use only the finest natural fabrics. Check out our online store at www.linendrawer.co.za

SNUG AS A JUNE BUG

June in South Africa is a month marked by Youth Day and Father’s Day.

Father’s Day is an opportunity for us to honour the dedication and love that our fathers have shown us. Fatherhood does not necessarily have to be biological, and many of my friends have benefitted from having a wonderful ‘father’ in their lives.

On Youth Day we honour our young people because the future is in their hands.

Actually the month of June is named after the Roman goddess Juno. She was a very important deity and was the patroness of marriage, partnerships, protector of the state and wise counsellor.

In the Southern Hemisphere, June is the first month of winter. Days are shorter, nights are longer. The winter solstice this year is on Wednesday 21 June. This is the shortest day of the year. With the sun setting earlier and days shortening, we look forward to winter.

Winter is characterised by cold and darkness. Our ideas of winter however, are governed by the Northern Hemisphere winters – which are colder and darker than any we have here in Africa. South African winters are crisp and cold, often sunny (except for the Western Cape) and very energising. A winter walk in the crisp air brings a healthy flush to your cheeks and puts a spring into your step.

Evenings smelling of wood-smoke and cold, encourage us to snuggle under the warmest blankets and throws (all from Linen Drawer, of course), while enjoying a mug of hot chocolate or gluhwein. Children with cold rosy cheeks running across lawns crunchy and white with early frost, trees with bare branches, snow on mountain tops, crackling fires and long winter nights – all these are evocative of a South African winter.

And in the Western Cape – rain. Slick roads, grey skies, black bare branches of oak trees, mountains shrouded in cloud for days and days. Here the impression is of hibernation and hunkering down against the elements. Rainy days when the smallest streams become raging rivers and flooding is a constant worry. These are the times when the beautiful colours of a Hinterveld mohair blanket or Horizon throw are an antidote against the grey skies and streaming windows.

Don’t dread the winter – embrace the cold, and use the chilly weather to indulge in soft snuggly bed linen, warm pure cotton blankets, mohair rugs and throws, long visits with friends around the fire, hearty meals, indulgent desserts and cheerful conversations. By fully enjoying the cold and bright winter days, we honour the season in which the foundations of new growth are laid.

SNUGGLE UP THIS WINTER

Winter chills are here to stay for the next few months.  Whether they are a result of the rain and snow, or freezing frost and icy winds, they are not to be taken lightly.  At Linen Drawer we can help to ward off the cold with our range of soft, snuggly blankets, throws and bedding.

Our mattress toppers in feather/down or micro-fibre provide a wonderfully warm base to sleep on.  Add a brushed cotton winter sheeting set, topped by a pure down duvet inner, encased in 400 thread count Egyptian cottonor 600 thread count sateen weave cotton, and the result is just heavenly.

Still feeling a little nip of cold?  Well let’s add a mohair blanket from Hinterveld, or a100% cottonknitted Horizon throw from Linen Drawer.  Look at the incredible array of colours and designs to choose from – all guaranteed to warm and brighten even the coldest most miserable winter’s day  or night.

GREENERY – MORE THAN JUST A COLOUR?

The month of May is usually not one we South Africans associate with the colour green.  In the Western Cape it is autumn, and often cloudy with rain and wind. Inland the first frosty mornings, with leaves turning shades of reds and browns, announce that winter is on its way.

In the Northern Hemisphere May is the month of full spring – riotous green!  Sap is rising and all plants are bursting with new growth and vigour.  It is the month in which we celebrate Mother’s Day, which also has associations with fertility and rebirth.  The gemstone associated with the month of May is the Emerald – suitably green and very precious.

The colour of the year 2017 is Pantone col 15-0343 Greenery.  This colour and shades and variations of it are already weaving their way into our lives – fashion, home décor, make-up, architecture and gardens. This crisp bright green reminiscent of Granny Smith apples or freshly cut grass is officially now the ‘it’ colour.

Fortunately green is the world’s second favourite colour, coming in after blue.  Our eyes are more sensitive to green however and we perceive more shades of green than any other colour.  Green, in colour psychology, is the colour of harmony.  Managed carefully, colour can influence consumer behaviour and purchasing behaviour.

Green boosts creativity and is seen to be fresh and healthy.  It is perceived as positive and confident as well as calming.  We know that being in nature is beneficial to our moods and emotions in terms of health and stress relief.  Those of us living in an urban environment crave connection to the outdoors, and look forward to the fresh pops of Greenery coming our way.

The consensus seems to be to use Greenery sparingly – after all it is a very vibrant colour.  Effective use would be to incorporate touches of the colour into a décor scheme, and not using it as the predominant colour. Have a look at the touches of green in the pictures attached – touches add freshness and vibrancy.

At Linen Drawer we are always on trend, and offer our clients various products in the colour and shades of Greenery.  We like to highlight an oxford border of a satin stitched duvet cover or pillowslip in bright fresh green, or add a monogram on a white fluffy towel in this lovely colour.  Our Horizon throws come in Sage, a soft muted green, as well as the other colours that are so useful in décor schemes.  Hinterveld blankets  have a pure green mohair blanket in colour “I’m Ready”, as well as others in shades of green which will warm you as well as lift your spirits.

Whether you are seeking calm and harmony, or a dash of colour to add a vibrant update to your décor scheme, Greenery is symbolic of new beginnings.  This year allow the crisp, vibrant colour of Greenery to influence your mood and carry you through the year!

Linen Drawer produce and supply other products. In addition to our blankets and throws, quality bed and bath linen, duvets and pillows, we offer a range of table cloths and accessories. Your one stop online home ware and decor store. www.linendrawer.co.za

HOLD MY HEART FOREVER

“Mothers hold their children’s hands for a short time, but their hearts forever” – Unknown

The quote above encompasses what being a mother is all about.  The month of May is named after Maia, the Greek goddess of fertility, nuturing and growth. In the Christian tradition the month of May is named after the Virgin Mary, mother of Jesus Christ.

During the month of May we honour our mothers and are reminded of what motherhood means.  Motherhood is not only a biological relationship; some of the people I revere as mothers had nothing to do with my birth, but they certainly are part of my life as mothers.  Mothers all over deserve praise and elevation – not only on Mother’s Day, but  throughout the year.  Often mothers are taken completely for granted, and only revered when they are not there any more!

Being a mother is really difficultrd and no one tells you this when you are expecting your children.  Suddenly your heart is walking about, driving in cars, partying till dawn, and is generally acting as if it’s invincible!  At the same time none of us would have it any other way – there is no safe road you travel in being a mother.

I am not deliberately painting a dismal picture of motherhood, indeed, most mothers would have it no other way. I feel that May and particularly Mother’s Day gives us a wonderrful opportunity to show our thanks to our mothers. Lets spoil the mothers in our lives in May with what we say and what we do. The inclusion of a gift from LinenDrawer on Mother’s Day will brighten the heart of any mom.  Choose from our wonderful range of pure cotton bedding, Egyptian cotton gowns, mohair throws and blankets, pure cottontravel rugs and throws, pure down duvet inners and pillows, exquisite table linen and personalisedfluffy towels.  The choice is yours, and the only boundaries are your imagination.  Shop online (delivery is free to anywhere in S.A.) or come into our showroom in Paarl.http://www.linendrawer.co.za/

A gift from Linen Drawer lasts a long time – unlike the chocolates, flowers or bath salts that are the usual staple last minute gifts.  Our bed, bath and table linen is manufactured from the best quality fabrics available, tested to ensure longevity, and made to strict quality standards.  We are able to personalise most of our products with embroidery or satin-stitch, or  satin-stitch and embroidery combined. All this so that you can show the most important woman in your life how much she means to you!

Other products that Linen Drawer produce and or sell to the hospitality and Décor industries or to  discerning customers around the world are :  Bedding, Duvet Covers, Linen, Towels,  Baby Bedding, Table Cloths, Blankets, Gift Ideas, Duvets, Bath Towels, Bath Robes, Cotton Sheets and Towelling

THE FULLNESS OF SUMMER

Sweltering – the only word to describe the Western Cape at this time of year, and much of the country as well.  In Paarl, at Linen Drawer, all the fans are working full time and there is constant traffic to the fridge to fetch cold water for hot and thirsty staff.

Hot days are followed by warm nights and that’s when the fun starts. It is the time of al fresco dining.  Late sunsets are followed by balmy evenings; no wind, a slight cooling of the air and the only place to be is outside – dining and enjoying the wonderful summer evenings.  These are the times for counting of blessings and immersing ourselves in the absolute fullness of summer.

Of course these evenings are an excuse to bring out the beautiful Linen Drawer tabling http://www.linendrawer.co.za/linen-drawer-tabling – see some photos below:

Late summer is also the time of weddings and engagements.  There is no better setting for a celebratory table than in a beautiful garden, in dappled shade, with a table beautifully laid with Linen Drawer table linen, great food and wine, lovely flowers and the promise of the best of times.

Be assured that all our table linen is fully washable, can be bleached, and with proper care will last and last. We can customize your Linen Drawer table linen to your specifications with embroidery, satin or hemstitching. Odd table sizes are not a problem to us, as our experienced team can make table linen to suit just about any table!

Hurry – because the summer nights will not last forever, and March, the month of changes is coming.  It is a month to look forward to – mornings are darker, the sun rises later and there is a cool tang outside that promises weather changes.  The air has a clean shimmer that offsets the turning leaves and the summer drawing to a close.  The glorious days of late summer are still perfect for evenings spent outside.

Be prepared when the cool south-easterly wind starts up; wrap a soft and comfy pure cotton Horizon travel rug around your shoulders or drape it across your knees, have a look at the beautiful colours that will complement any décor scheme – indoors or outdoors http://www.linendrawer.co.za/throws-blankets/horizon-pure-cotton-throws Entertaining has never been easier!

Other products that Linen Drawer produce and or sell to the hospitality and Décor industries or to  discerning customers around the world are :  Bedding, Bed Linen, Egyptian Cotton and Towels are just some of the many products that we offer.