READY FOR THE BIG CHILL?

The approach of winter always makes me feel a little sad. Summer is like a good friend; accepting, cheerful,uncomplicated and sometimes overly warm.  Winter has a completely different feel – apart from the obvious temperature difference- more like a friend whom you really like, but are just a little less at ease with, someone who keeps you on your toes and challenges you daily.

The mornings are crisper, the days shortening and leaves are turning colour and starting to drop.   Winter in the Western Cape is the best kept secret in South Africa.  Winter here is cold, but not bone chillingly terrible, and hopefully mostly rainy.  Sometimes we have snow – and everyone goes crazy and wants to see it, but all things considered, our winters are just wintery enough to make you want to snuggle deep under the softest, warmest Linen Drawer bedding bought specially for such days.

Of course, at Linen Drawer we are huge fans of these chilly winter months – because we have everything to ensure you stay warm and toasty throughout the season.  I encourage you to have a look – we have you covered when it comes to the big chill! http://www.linendrawer.co.za/bedroom/

Our beautiful bedding in 400 and 600 thread count is known to be soft and comfortable – making it very difficult to get up out of bed on those chilly autumn and winter mornings. Or maybe you need the extra warmth of pure brushed cotton winter sheeting?

If you add apure down duvet and pillow inners, the process becomes a little more difficult.  Feeling extra chilly?  Add a pure cotton Horizon throw, or a Hinterveld mohair blanket.  You are now in trouble – it would take a superhuman effort to leap out of that bed!

The only thing that could tempt me out of bed on a winter’s morning would be the prospect of a long hot bath or shower. After towelling off with Linen Drawer’s softest and fluffiest towels, I would enjoy a cup of hot chocolate snuggled in my thick towelling gown made from 100% cotton and embroidered with my personal logo.

We even have the solution to variably heated partners.   Acknowledging the fact that a perfect partnership is based on compromise and acceptance, we call this fitted sheet the ‘Compromise’ sheet. We combine soft warm brushed cotton on half the sheet with crisp cool cotton percale on the other.  We manufacture these to order and have had great feedback. At Linen Drawer we try to think out of the box!

 The Compromise fitted sheet

Other products that Linen Drawer produce and or sell to the hospitality and Decor industries or to  discerning customers around the world are :  Bed Linen Egyptian Cotton, Baby Bedding, Table Cloths, Blankets and we have a great offering of Gift Ideas. Visit our website www.linendrawer.co.za today.

Horizon Pure Cotton Throws

One of the most effective (and cost effective) ways of modernizing or updating your bedroom or living room, is to change your soft furnishings. Changing one’s colour scheme in a room may be as easy as adding some scatter cushions and draping a throw or two across a bed or couch…. and this could transform the look and the mood in your room.

untitled5This is the same award winning, tried and tested product that Linen Drawer developed and launched a few years ago. The Horizon Pure Cotton Throws have however undergone a revolution in that they now reflect the colour schemes that are currently being used by decorators in South Africa and around the world.

These Horizon Pure Cotton Throws are knitted using pure cotton yarns that are extremely hard wearing, yet completely luxurious. Being pure cotton, they are produced from natural fibres that are hypoallergenic and healthy. These throws are versatile and can be used throughout the home as a practical summer / autumn throw or as a decorative add-on to your décor at any time of the year.

Produced in South Africa, these throws are machine washable and tumble dryable.

The throws are available in 4 sizes, from a travel rug to a king (size) and are priced from just R418.50…. (Delivery is free in S.A.)

Click here to buy yours today!!!

WHAT ARE YOU SLEEPING UNDER?

Your bed companions are a private matter, but which bedding you are sleeping under is our immediate concern.   At Linen Drawer we take sleeping comfort very seriously.  It is our mission to ensure that your sleep experience is comfortable and healthy.

Sleeping under 100% cotton or linen is a healthy option. The benefits of natural fibres have been discussed at length in our blogs and on the website: http://www.linendrawer.co.za/blog

Take stock of your bedding; now is the time to donate or toss those pilled poly-cotton sheets and duvet covers you have been saving for that rainy day. What you gain by using poly-cotton in wrinkle-free/reduced bedding, is lost in the discomfort of sleeping on and under a product that is not 100% natural. You deserve to sleep in the best, and we have the best for you.

The most luxurious and comfortable choice is pure linen. Pure linen bedding; sheets, pillow cases and duvet covers that have been embroidered or hemstitched, ensure a supremely comfortable and aesthetically pleasing experience. Investing in beauty and comfort has never felt so good.

Linen Drawer also has 400 thread count Egyptian cotton bedding. Bed linen made from this splendid fabric is silky smooth and marvellously comfortable. Cool in summer and warm and light in winter, it is the choice of many discerning customers.

Our 600 thread count 100% pure cotton sateen is so luxurious and sensuous that it could start a bed addiction. You might never want to leave your 600 thread count bedding – giving a new twist to lounging around all day in pyjamas.

The problem is what to choose? This is where the able and willing team at Linen Drawer can help you. By assessing your preferences and needs, we can recommend the correct products that will ensure you enjoy every night in your new bedding. We offer a full embroidery and satin-stitching service should you wish to colour co-ordinate your bed linen with the colour scheme of your bedroom. Pure linen can also be hemstitched, resulting in an heirloom piece which you can enjoy using for many years.

A new set of bed linen from Linen Drawer is a life changing experience.  You deserve only the best! Happy sleeping – whatever you choose to sleep under.

Other products that are produced and / or sold by Linen Drawer to the hospitality and Décor industries and to discerning customers around the world are:  Duvets, Towels, Baby Bedding and Blankets. All quality products and all just a click away at www.linendrawer.co.za

PURE LINEN – BEST LAUNDERING TIPS

Pure linen is currently the subject of conversation on so many platforms.  It is one of the most healthful and comfortable choices for bed linen, and many of our customers are choosing it because of these facts.  Pure linen bedding from Linen Drawer will last for many years provided it is cared for properly.

Linen is a natural fibre, and some basic principles apply when laundering it:

Pure linen can be machine washed at 60̊ Celsius.  Use liquid detergent that is suitable for use in hot water.  Rinse the laundry well – I find a little lemon juice in the last rinse, no more than 125ml in 10litres of water is sufficient to remove the very last traces of detergent.

Never bleach or dry clean pure linen – stains can be removed in other ways (refer to our stain removal guides http://www.linendrawer.co.za/resources/advice-on-stain-removal Bleaching damages and weakens the natural fibres of pure linen.

Dry in direct sunlight, or tumble dry till just off damp.   Ironing with a hot iron is advised when the linen bedding is slightly damp as this really results in a smooth product. Make sure linen is totally dry before folding and storing.

If you like your linen with a ‘washed’ look – slight creasing across the fabric – merely hang out to dry fully, fold and store.

As pure linen ages it becomes softer and even more luxurious, and your heirs will thank you for taking good care of your linen bedding!

Linen Drawer is a specialist producer and supplier of bed and bath linen. We sell to the hospitality and Décor industries and to discerning customers around the world are :Bedding, Duvet Covers, Linen, Bed Linen Egyptian Cotton and Baby Bedding …all available at http://www.linendrawer.co.za

THE FULLNESS OF SUMMER

How often do you hear people saying:” I hate summer, I really can’t stand the heat?” Summer in South Africa is not a joke.  But I do disagree with these feelings of apathy and despair.

There is nothing better than waking up early on a summer’s morning, the sky lightening with the first rays of the sun, stretching sleepy limbs on crisp cool percale bed linen, and feeling the well-being that a night’s rest on pure cotton bedding brings.  The day beckons, and the morning is precious – the shimmery heat and beating sun are a reality – but not yet, for a few hours the morning is yours to enjoy and the fullness of summertime envelops you.

On hot summer days we look for coolness – food, drinks, clothing, bedding, shelter.  There are wide choices when it comes to ‘beating the heat’ but it is worth considering the choice of bedding as being one of the most important of the lifestyle alterations to make in summer.

Simply put, we spend about a third of our lives asleep.  Enjoying a good night’s sleep on pure cotton or linenbedding is a sensible choice to make.  Replace your old poly cotton sheets and duvet covers with crisp 100%cotton bedding. Cool, freshly laundered 100% cotton or linen bedding is one of the great luxuries of the world – all our senses are soothed and satisfied when slipping into such a bed.  The promise of sleep during which our bodies breathe naturally and feel cool all night is priceless.

Natural fibres, from which cotton and linen are made, have the ability to regulate body temperature, ensuring that you enjoy the benefits of a good night’s sleep and wake up cool and refreshed.

So enjoy summer by sleeping on crisp cotton or linen, and using all our other bedding and bath products.  Find us at:http://www.linendrawer.co.za/bedroomand change your life. Seize that morning!

A BRIEF HISTORY OF LINEN

Linen is a natural fibre, made from the stems of the flax plant.

untitled1Plain, cool, natural, long-lasting and elegant, linen was the most frequently used material after cotton in weaving in ancient times. According to the Egyptians, the God Isis was the founder of weaving and invented linen in order to wrap the body of his wife Osiris. In this era, linen cloths from Babylon were considered excellent. Egyptians manufactured linen by using various weaving techniques and used linen to dress / wrap their deceased tyrants and kings (mummies were wrapped in pure linen).

Linen was also popular in the Roman period and widespread throughout the Empire. During the Middle Ages, in France, when linen was found to heal skin diseases, it became more popular. untitled3With the invention of the loom in the 18th century, linen began to be used in large quantities.

Linen, which is often used in upholstery since it is long-lasting, doesn’t hold dust or fade in sunlight. It is bright and cool and can be used just about anywhere as it becomes more beautiful as it ages.

untitled4

AN EARLY START

The Linen Drawer journey started early this year. In fact you could say we were up and running at the crowing of the roosters. This would be totally appropriate as 2017 is the Year of the Rooster according to the Chinese Almanac. So once again Linen Drawer is on trend and in tune!

We have an exciting year ahead. New products are being investigated, new machinery for the factory is being purchased, our embroidery division is going from strength to strength (watch this space – new designs in the pipeline), and our staff are attending courses and seminars to develop skills which will benefit themselves, Linen Drawer and our customers.

The factory is bursting out of its seams, and we are looking forward to new ironing equipment and more satin stitching machines. These will enable us to execute orders and customisation faster. Our team of dedicated workers take such pride in their work and form such a lively dynamic addition to the Linen Drawer family.

linen-drawer-manufacturing-staff

camilla-swart

In the “front of house”, where the quotes and orders are processed and all the other administrative work is done, we have no changes, except for new technology which has been updated and improved. This also speeds up all processes resulting in a better service to our customers. The friendly, efficient staff are always ready to assist customers with expert advice, should they require

linen-drawer-staff-quotes-order-processing-and-administration

Jimmy, our busy CEO, is often meeting and networking with potential and existing clients, conducting laundry training seminars, addressing Hotel School students, and ensuring that the business frame-work of Linen Drawer is advanced and maintained, resulting in superb customer service and consistent, excellent quality of product. He takes care of the big picture, while keeping a very long and strong finger on the daily running of the business!

mary-ferendinos-director-linen-drawer

jimmy-ferendinos-ceo-linen-drawer

We are looking forward to exhibiting our products at Decorex – at the Cape Town exhibition at the end of April and in Johannesburg in mid- August. Planning the stand, selecting product and generally ensuring that the whole process runs smoothly has started and the assistance of Vanessa and Jeff, our Cape Town and Boland agents, has been harnessed to help in the process. So come and visit us – though we’ll be reminding you!

This year we will be focussing on maintaining and improving our customer service, incorporating the latest trends in décor and design into our products where we can, and generally focussing on growing our base of happy customers.

We are also extending a warm welcome to anyone wanting to visit our business and the factory in Paarl, at 24 FabriekStreet. If that is impossible visit our new website www.linendrawerinternational.com . We would love you to share the friendliness and caring that epitomises Linen Drawer and welcome the new Rooster year with you!